The song in Acura's new commercial for its Acura Electric model is "Voodoo Child (Slight Return)" by the late American rock and roll performer Jimi Hendrix. The track was written by the artist and first appeared on The Jimi Hendrix Experience's final album, "Electric Ladyland," in 1968. The tune can currently be found on YouTube, Spotify, Apple Music, and Pandora. The song went on to become a number one hit in the United Kingdom in 1970, and was the last track that Hendrix ever played live shortly before his death on September 18, 1970 (per Songfacts).
The instantly recognizable sounds of guitars and Hendrix's signature use of the wah-wah pedal in his mastery of electric guitar melodies are played to great effect in Acura's commercial. The lyrics are not featured in the promo but contain metaphorical themes centered around the title of the song. In 2020, Jack Whatley of Far Out Magazine said of the song, "While the track may not be classed as the pinnacle of Hendrix's iconographic legend, it sure is a perfect distillation of what made him great."
